OUIL501 - Project Synthesis

My essay title was, How demand and growing consumerism has changed and developed the meat industry. I chose this title because I have always been interested in the industry and how consumers views of it are skewed by the media. My practical work was kind of a commentary on the naivety about the slaughter process, because many consumers don't consider the reality of the meat industry and believe the sugar coated image they are given by the media. As our consumerist society has grown the meat industry has grown with it and had to develop new ways of producing enough low cost meat to fulfill demand. Animal welfare isn't always a priority in these production methods but the way that we are fed a skewed view of factory farming leads people to believe a kind of fairy tale version of it. I wanted to illustrate the typical slaughter process under the disguise of a children's book, to show the juxtaposition between what actually happens when a cow is slaughter compared to the skewed image that people have in their minds.