"Our new mark visualizes this promise with a stylized W. Made of simple geometry, the mark can project a wide range of expressions from serious to lively, capable of containing colors and images, designed to appeal to everyone from park visitors to policy makers."
I think it's important for charities to keep up to date with their branding and make it appealing to a aid audience, as they said above. Utilising every possible platform is essential when trying to create a campaign and get your message out there.
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