Sue Coe's cover illustration for her book Cruel illustrates how massive corporations within the food and meat industry exploit animals in order to make profit and keep up with the demand for produce due to the scale of the consumerism. Industrial farming and global capitalism have worked together to produce the cheapest meat possible to feed a growing demand by imprisoning and chemically and genetically modifying animals that are born to be killed for the industry. The image is split into two halves using a monochrome colour palette with highlights of red and gold to draw attention to certain areas in the image. Sue shows the blood of the animal morphing into the money, symbolising the torture and death of the animals in the meat industry being turned into profit, shown by the stack of money bags in the right of the image. The number shown attached to the animal, signifies how worthless these animals are to the people in charge of their slaughter, around 900 million animals are slaughtered in the UK every year, these numbers show just how insignificant each animal must be, reduced to a number and an object.
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